Our Story

A legacy of serving our clients’ vision for the future, relentlessly

Financial planning runs in Mary Lyons’ (Founder) veins. From an early age, she learned to view finances as a means to a good life, not the end goal. A second-generation financial advisor, dinner conversations in Mary’s childhood framed wealth as a tool used to create the experiences that build life-long memories.

Mary entered the world of financial advice as an advisor, joining her father’s firm and helping him grow it to almost 50 advisors – one of the most successful firms with their broker-dealer. She branded herself as The Wealth Woman, where she was recognized as the top 1% nationwide in the industry. Mary would also consistently receive the Chairman’s Council Award, presented to the top ten advisors with the companies of OneAmerica®.

Mary’s success as a financial advisor allowed her to launch Benchmark Income Group™ after her father retired. She has brought together a team of talented financial advisors and staff with one goal in mind: to help create the means for clients to live their best life. Mary shares a lifetime of award-winning strategies with the talented team of Benchmark Income Group™ so they can serve more clients seeking to live a purposeful life.

Your vision for the future is different than anyone else’s. We believe in understanding our clients’ individuality – it’s how we tailor a strategy that serves their future, regardless of net worth.

photo of woman enjoying time on a boat

Our Philosophy

Retire for Life

Our clients frequently love their work. The idea of relinquishing their drive and purpose to retire in the traditional sense may not always be their end goal. Still, our clients have in common the desire to create income that comes in no matter how they spend their time, so they have the freedom to spend their time on projects that bring them passion and purpose. We view retirement as just that. Retire forever. Retire to live. Retire for life. 

That is why Benchmark Income Group™ redefines retirement for our clients

Retirement is not about losing your essence. It is taking the reins of your financial situation and leading a purposeful life. Personal savings supplemented a lifetime pension and a robust, healthy social security system worked for our parents and grandparents. Together the three provided a comfortable sunset to their lives. But, as the world changes, so must you.


Pensions are a relic of a bygone era. It would be dangerous to rely on the anemic social security of the present. How you prepare for the future is the foundation for creating the life you want to live. You need a smart, adaptable investment strategy that protects and works to grow your wealth. Smart, adaptable financial advisors like Benchmark Income Group™. We can show you the measurable, tangible impact the numbers make on your life and custom tailor a smart investment strategy for success today that can adapt to tomorrow’s needs.

At Benchmark Income Group™, we believe retirement begins the moment you take control over your financial future – whether you’re working, traveling, or giving back to the world. We’re here to set you free to realize the life you were always meant to enjoy.

Where will life take you when your income works for you?

Our Core Values

What Guides Us?


It is amazing what you can accomplish if you do not care who gets the credit.

-H. Truman

  • We find ways to make others feel important
  • We are present
  • We find common ground to create a meaningful connection
  • We communicate everything we are doing in a timely manner
  • We have fun in the process!

We do what needs to be done when it needs to be done.

  • A leader who exercises extreme ownership must be loyal to the team and the mission above any individual.

There is no right way to do the wrong thing.

  • We are always respectful of each other and our clients
  • We find ways to build each other up
  • We treat others the way we want to be treated
  • We put people before profit

We are champions for your family’s financial health.

  • Our plans and actions should facilitate a better life for all generations
  • We protect our clients’ family from unidentified risks
  • We focus on possibilities
  • We create hope for a better future

We make it easy for a client to work with us.

  • We find ways to make others feel important
  • We find common ground to create meaningful connections
  • We communicate everything we are doing in a timely manner
  • We have fun in the process!

Financial Insights

Teaching Teens About Money

How to Pay for a Wedding While Juggling Your Financial Goals

What is the Appropriate Age to Teach Kids About Money?

Press Recognition

How To Stop Fighting With Your Spouse About Money

Mary Lyons on WFAA: Good Morning Texas

Wealth Woman Featured on Modern Luxury


At Benchmark Income Group™, we exist to revolutionize the way our clients think about money. We believe in challenging assumptions and authority. We don’t care about opinions. We care about facts. And, the facts will show us ways to improve the retirement income results for our clients.

Interested in joining our team?
Learn more about our career opportunities.

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What does a purposeful life look like to you?

At Benchmark Income Group™, we believe building wealth means securing a lifetime of opportunities for you and your family. Where will life take you when your income works for you?

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